| November 2010 |
Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions.
|
| |
For Harrison HealthLink, time was of the essence when it set out to launch a direct mail campaign to promote its electronic record services to hospitals. With all hospitals required to shift to online records for patients, competition had gotten fierce between providers of these services.
|
| |
A far less glitzy affair than the Oscars, but no less powerful for marketing to its audience, was the "NBA on ESPN RV Tour," which recently started its third year on the road.
|
| |
To really connect with customers on a personal level, you can bring the event directly to their home. That's just what Purina did recently, hosting 1,000 "house parties" where individuals, their friends and pet dogs got together so the dogs could sample the Chef Michaels' K9 Creations line of dog food.
|
| |
Sometimes a great event is one that shows customers how your product can solve their problems, and there are few problems as pressing as the need to find a public bathroom in a big city. That was the thinking behind Charmin's Restrooms, which the brand has been bringing to New York's Times Square for the last six weeks of the year since 2006.
|
| |
October $1000 Drawing Winner is Kevin Collins from Hinsdale, IL. Congratulations!
|
| |
Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
|
|
