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Posted by on in Marketing Tips and Strategies

This post started with a simple, intriguing bit of information: a marketing campaign based on chocolate grasshoppers. For a company that doesn’t do food or grasshoppers.

Needless to say, my interest was piqued.

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Posted by on in Marketing Tips and Strategies

As marketing and advertising change with emerging information formats, business professionals have learned a few things about how to reach customers. One of the most surprising lessons is that traditional advertising is still the most powerful.

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Posted by on in Marketing Tips and Strategies

 

How does a business maximize its promotional efforts? To answer that question, I refer to a 2013 study by Advertising Specialty Institute.

The study measures what percentage of adults own various promotional items and indicates that the top 3 promotional items, in order, are:

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Posted by on in Marketing Tips and Strategies

Ready to boost your visibility, sales and bottom line?

These custom printed clothing solutions could be just what you need to ignite your small business, create a buzz, and drive in real leads while maintaining a budget.

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Tagged in: Business ROI T-Shirts

Posted by on in Marketing Tips and Strategies

When you’re ordering a promotional product, whether it’s a series of pens or tote bags for a contest, it’s tempting to purchase the cheapest possible. If you’re giving something away for free, it makes sense to spend as little as possible, right?

But in reality, promotional products are just as important part of your marketing program as a well-designed print ad. If done correctly, your return on investment (ROI) can be far greater than the amount you actually spent in the first place.

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